

The Good Action
UXER School Design Sprint
The Good Action was born in a Design Sprint organized by UXER School in collaboration with The Good Goal, an app that helps young people who are aware of the environment to know the environmental impact of their actions and improve their sustainable habits in an easy, accessible and motivating way. The more challenges users overcome, the more their status within the app improves, with three levels being found: amateur, intermediate and master.
The Good Action tries to resolve the problem the app was facing when their users reach the master level. With it, we tried to extend the life cycle of users within the app, creating a community beyond the individual use and, at the same time, attract new users and spread the existence of the app. The idea is to create collaborations with companies and stores to carry out awareness-raising actions on climate change.
Here you can find all the information about the building process of the solution.